A website is never finished. The rules of what makes a good site are constantly changing, and advanced analytics data services now means we can have a greater understanding of our client base than ever before.
After working for 15 years in various organisations including a web design company, mobile marketing agency, and a large consumer and b2b ecommerce site, I have worked with many high profile service providers offering search engine optimisation (SEO), pay per click advertising, conversion rate optimisation and social media marketing.
It is no longer enough to simply “have a website”, or count your “hits”. Websites must now work across multiple devices, rank well, develop a social media following, and capture data about your customers in order to make informed decisions about how to best serve them. The cost of competing in this new age is either a time consuming and steep learning curve, or pay individual agencies an astronomical fee. I have tailored many of the solutions offered by large scale agencies I’ve worked with in the past to better serve a small business, and also make them less cost prohibitive.
Working with you, I can design and build a cross device responsive website, or even adapt your existing site.
By installing Google Analytics, or fine tuning your existing installation, I can provide insight into your customer behaviour.
Using the data collected or running A/B tests, I can optimise your site to improve conversion rates.
Instead of offering traditional “web design”, which usually utilises some off the shelf WordPress templates, I wanted to offer a fully tailored solution, utilising the skills I have picked up over the years. This includes the design and build of your site based on real customer data, and a better understanding of your client base.